Did you know that the majority of us learn best with the use of pictures, color association and observation? The importance of great product photography may make or break your website demand and especially your ecommerce sales. The more appealing and clear your products look, the more you will sell. This is really the case not just for products, but for any photographs featured on your website. The better they look the more traffic you will drive in. Pictured above is a product shot by MY Agency a few years back.
ATTENTION TO DETAIL
The more unique your product photography is, the more a customer is going to want to buy your products, as well as increase trust in your company. High quality photos are a must! This will not only make your products look more attractive, but will give customers the full experience. Another important aspect is alternate views. Whether it be clothes, outdoor equipment, accessories or furniture to name a few, multiple views of your product will allow for the customer to picture themselves wearing, using, or relaxing in or on the product. Paying attention to these different things are the best to achieve success.
COLOR AND MODEL
The majority of products featured online come in different colors, sizes, models, etc.; just listing these different styles isn’t always enough. Customers are going to have a harder time visualizing themselves with the product without seeing it in the specific color, size and or model they want. No one likes surprises when ordering specific products; multiple photos of each option available will increase customer satisfaction as well as their loyalty to your business.
Product photography is important. In fact, it’s so important it can be the difference between making a sale and losing a lot of customers. Your visitors will always be drawn to an image before they read the text on the page, so you need to make sure that your images look awesome.