Drones have gone from being the stuff of science fiction to the latest must-have toy and, in the near-future, they could be taking care of business. Already vital to industries such as agriculture, defense and weather monitoring, commercial drones, also known as Unmanned Aircraft (UAS), have the potential to change the way we work. Read More
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
The short answer is: everything.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.