Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy. The logo shown is a recent piece of work done by MY Agency for Union Square. Our client wanted a logo that would reflect on the hard work that local union workers do daily while keeping an industrial but polished look. Read More
Despite its relatively small size, a business card can be critical to the development of your small business. As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner. Read More
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An advertising plan and an advertising strategy provide the framework for small businesses and their advertising agencies to develop, review and measure the effectiveness of advertising campaigns in line with advertising and marketing objectives. An advertising strategy sets out the method by which advertising meets the advertising objectives. The advertising plan describes the creative and media tactics, budget, schedule and other elements of the strategy.